Innovation Awards, customer success stories
art director & editor
Innovation Awards always feels like a magic trick. Despite multiple time zones, various approval hurdles, tight deadlines, and many cross-functional teams, Red Hat’s premier customer storytelling platform materializes right on time for Red Hat Summit.
Each year, in tandem with Red Hat’s Customer Reference team, my internal creative team features four Red Hat customers, selected by Red Hat executives, doing innovative things with open source technology like AI translation apps and sustainable energy. In 2024, we piloted a new creative approach that leaned into a more playful tone, using a Red Hat voice-over narration to interact with our subjects to keep the stories high level and entertaining.
The videos are the flagship element of the program and ultimately debut at Red Hat Summit for attendees to vote for their favorite story to win “Innovator of the Year.” In addition to creating hero videos, we also produced supplemental content from the customer interviews which was turned into an interactive experience on-site at Red Hat Summit. Attendees used a touch table interface to select and hear more deep dive content from the winners.
Customer Reference Managers: Hannah James, Michael Johnson, Courtney Calicdan, Kate Doane, Emily Stevens-Knight, and Kerri Ratcliffe
Account Manager: Jeremiah McPherson
Project Manager: Kathleen Gallagher
Copywriters: N.C. Jones, Sung Eun Lim, and Jimmy Ryals
Director & Editor: Luke Goodson
Editors: Usman Abbasi, Luke Goodson, and Kieran Moreira
Video Art Director: Kieran Moreira
Animation Art Director: Eric Kramer
Animation studio: MediaNerd
Producer: Stephanie Ford
Production studio: inEvidence customer storytellers
Composer and sound designer: Alex Davis
Voice-over: Maya Murakami