I help tech companies and brands create effective ads, marketing videos, and strategies. I manage a team of filmmakers who achieve business and personal goals. I bring together creatives to produce compelling narrative short films centered around climate action, science fiction, and people of color.
My first filmmaking lesson was at 11 years old where I learned how to make my younger brother disappear and reappear using a primitive, in-camera jump-cut with my dad's VHS camera for our Matrix-style fan film. Years later, while attending NC State, I took an "Intro to Film" course on a whim. After the first class, I quickly switched my biology major to film studies and haven't looked back since.
I've worn many hats in my career working in reality TV, corporate, commercial, and independent film. I enjoy creative concepting and applying insights from analytics to create more effective video campaigns. My work has been recognized by the American Advertising awards, the Global Trend Triumph awards, and several film festivals.
I currently work as a senior art director of video and people manager for Red Hat's creative agency in Raleigh. I run Negative Split Films as a platform for narrative short films shot in North Carolina.