NC State Brand Anthem

director & editor

 

When NC State's College of Humanities and Social Sciences asked me to direct their new brand anthem, it felt like a full-circle moment — I took my first film class at NC State as a biology major looking for a creative outlet. Years later, I was back on campus helping the college tell its own story.

 

The college had developed a brand platform called Being Human: The Verb, reframing the phrase "To ___ is human" with active language that reflects the breadth of humanities and social science disciplines. Working with collaborators Shawn Goldberg and NC Jones, we shaped an elevated documentary approach centered on real student voices. Read my blog post to learn more behind the scenes.

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The result was a flagship anthem and three student features, each profiling a different facet of the college through the stories of Mason, Meaghan, and Tishera.