Red Hat Connected Campaign, commercial

director & editor

 

Not all successes are celebrated with fanfare and news headlines. For developers, they may hit IT milestones but often they’re on to solve the next challenge. Red Hat’s campaign theme was centered around the “quiet win.” The heroes are the dedicated IT practitioners whose code makes things like water analysis on the International Space Station (ISS) and a city’s smart devices work behind the scenes.

For the brand campaign, our internal creative team produced three stories based on real Red Hat customers: the ISS, Employer’s Insurance, and the City of Raleigh. I was fortunate to direct and edit the first and third videos in the series. Check out my behind the scenes post for the ISS spot.